The company was founded by Adam Boalt in 1999. He has always been on the forefront of creating innovative user experiences for consumers and over the years he's worked with a long list of Fortune 500 companies. He has been featured in publications such as: Forbes, CNN, The Wall Street Journal and Entrepreneur Magazine. He is also a regular speaker on emerging technologies, most notably at the J.D. Power Internet Roundtable and the World Bank Open Data Initiative.

Adam has won a handful of awards for his achievements including a Webby and placed first in Washington, D.C.'s first government technology innovation contest. He continues to be an industry thought leader specifically in the areas of social media and brand reputation strategies.