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BOALT Blog

Industry musings on what is or isn't relative to BOALT.

Great Design is a Bottom Line Business

Sexy creative is not enough to generate leads and orders through the web.  There are many different attributes that can ultimately affect your bottom line. The concept is not too hard to understand but most of our clients don’t want to spend money on multivariate or A/B testing.

Take a look at our startup, RushMyPassport.com.  We average approximately 100 orders a day and a redesign of our homepage increased our sales by almost $4k per day. Yep, that’s right, over $100k a month.

rush_screens.png So, what’s the secret formula.  It’s not rocket science, the trick is get over yourself, it’s not about what you want. It’s about what the masses want. Once you understand this, you’ll attain more than desirable results.

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