There is an old saying that cobbler’s children have no shoes. This holds equally true for BOALT, even though we don’t have any children. We tend to get so entrenched in developing social media strategies for our clients that somehow we end forgetting about our own. This seems to be a trend with any agencies self-promotional efforts.
I’ve never been one to cut the line but the other day I decided to make it my mission to focus on our own social media campaign. As I was thinking about the different resources available to me, I decided to take a very different approach. I created an online banner test campaign and pointed it to my Twitter page to see if I would gain any new followers. I hope that I didn’t sell my soul to the devil.
The results were less than impressive. We served 10k impressions on 3 websites just for my own amusement.
- TechCrunch received 21 clicks out of 10526 impressions.
- Mashable received 22 clicks out 10530 impressions.
- Silicon Valley Insider received 7 clicks out of 10528 impressions.
We’ll never know how many of these clicks actually converted and yes I know, 10k is a very small test but it gave me enough insight to know that you can’t cut the line. Back to the traditional labor intensive, time consuming social media strategies that we know work.
