Search Marketing has increasingly become more competitive over the past couple of years which has significantly raised cost-per-click’s which in turn raises businesses cost-per-acquisition’s. So what does this mean mean? Businesses are forced to raise their the costs of goods or services.
Your probably saying, “tell me something I don’t know!” O.K., I signed into my Google Adwords account today and Google asked me to raise my bid from $9.98 to over $98.00 in order to be on the first page. I’ve verified this with Google and it’s no error. They claim that some CPC’s for certain industries have already exceeded $100.
So who ultimately suffers? The consumers. Businesses will just continue to raise their prices to offset the CPA. Can you really blame them?
