Archive for November, 2008
BOALT’s submission to the the Apps for Democracy innovation contest, DCHistoricTours.com, will launch this week as planned. Please help us win People’s Choice Award by voting for us here.
The contest is being held by the District of Columbia’s Office of the Chief Technology Officer (OCTO) which is responsible for D.C.’s technology infrastructure and Peter Corbett of IStrategyLabs. The contest just kicked off last month and has already received tremendous buzz amongst technology enthusiasts.
With over 19 million visitors each year to our nation’s capital, DCHistoricTours.com is destined to become a successful planning resource for the city’s tourists. In addition, the timing of the website’s launch couldn’t have been any better with the upcoming inauguration of President-elect Barack Obama.
DCHistoricTours.com is integrated in real-time with D.C.’s data catalog, which provides real-time data from multiple agencies to citizens – a catalyst ensuring agencies operate as more responsive, better performing organizations. The website which is comprised of user generated content allows users to create, view and vote on tours. It is integrated with Yahoo’s Flickr photos, Yelp restaurant reviews and Wikipedia facts.
Retargeted Advertising is probably the most effective form of online advertising and only a handful know about it. It’s mainly been used by the big guys; Fortune 500 companies were the only ones who could afford it up until now.
My first experience with retargeted advertising was through a media spend I placed for one of my clients through Advertising.com. I was skeptical at first because the minimum buy-in was roughly 30k a month but the results were so impressive they yielded a $10 ROI. Ok, so how does it work and what is it.
For the past couple of weeks since we decided to submit an application to the Apps for Democracy Innovation Contest we’ve been hard at work. After many sleepless nights, triple caramel macchiatos (or was that a quad) and more QA testing, our app is almost here. I’ve been getting several emails from industry colleagues asking me how things are coming along and I decided to post a screenshot this glorious morning. The tempature is supposed to reach 70 today in D.C. and it’s the middle of November. Wow, who would have known, I would moved up here a long time ago. You’ll all be able to play with the app early next week, until then – sayonara.
This past weekend, I gave a presentation at SocialDevCamp East which was held at the University of Baltimore. The presentation was on Industry Specific Social Media Strategies. The format consisted of a presentation, a contest and then an open discussion in the end.
Members of the audience were given an opportunity to pitch the perfect social media strategcy as it pertained to their industry and then everybody voted on which strategy was the best. Mary Hartney from the Baltimore Sun won first prize which was an Apple Nano.
In my presentation, I spoke about 3 specific industries: hospitality, real estate and automotive. I also provide information on social media demographics, campaign measurement and some random tools on how make managing your social media life easier.
Thank you again to everybody who attended my presentation. Feel free to download the presentation.
Thank you for the posts:
Rob Blat, Mark Scrimshire, The Money Shovel