» The Green Blogsphere Giant

Embracing the green space in today’s eco-friendly world has proven to be an overwhelming success for my client and friend, Shawn Burst of Jeriko House.  Every bit of this story is like a marketing fairy tale.  Hug a tree, test the waters and find yourself in a forest of greenies lining up at your door for what could be the next, most revolutionary home to hit the housing market.

It all begins in the wake of hurricane Katrina when Shawn had just lost his family’s dream home.  Determined to build a new home and not willing to wait years, he set out on a mission to find a new high-end housing alternative overseas.  After visiting engineering firms in Germany and exotic finishing manufacturers in Bali, Shawn came home with the most incredible vision which he named Jeriko House.  He called BOALT to design and develop a new alternative home brand literally from scratch.

After investing a significant budget in developing his website, he left faith and one press release to do the rest.  It was only a matter of days before the website started to received hundreds of visitors a day from blogs such as InHabitat, TreeHugger, JetsonGreen, Luxist and Architect Magazine to name a few.  Some reviews better than others but you know what they say, all press is good press.
To date, Shawn has received approximately 30-50 leads a day consistently from customers all over the world with budgets exceeding over $500k to build a new Jeriko House.  Consider how many more leads would come in if the economy and housing market were better.

So what does the future hold?  Shawn continues to meet with prospect builders who want to build Jeriko Houses in different parts of the world.  He’s also getting ready to release the first online prefab builder which will allow you to price and design your custom home in real-time.  The word custom is probably an understatement when you get to choose interior finishes such as: coconut weave, palm fiber, crushed seashell along with many other exotic woods, bamboos and stones from Malaysia.

This is definitely one of the coolest projects I have ever worked on and I wake up everyday still in awe at the amount of leads that the website generates without ever spending a dollar on online marketing.