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Social Media has had a positive and negative affect on e-commerce. Some may immediately say, it holds people accountable, but what happens to those customers you’ll just never be able to satisfy?

Take for instance our start up, RushMyPassport.com, we’ve helped close to 20,000 people receive expedited passports in just 2008 alone but when you search our company online you get a couple complaints on the web from companies like Ripoff Report or the Better Business Bureau. What about the 99.9999% of our satisfied customers? You don’t hear about them on those websites.

So let me ask this question, why is it that major companies get to trade carbon credits and offset their carbon footprints with the good of others to cover up their bad, and these companies focus so much on just the bad? They should give you an opportunity to publish the good as well. It’s kind of annoying if you ask me. I can’t even begin to tell you how many potential customers we’ve lost due to a couple inaccurate complaints. Especially to the BBB, we pay them a yearly fee so that consumers can complain. It’s ridiculous, their rating system is based on number of complaints not a percentage of satisfied customers to unsatisfied customers. This model seems to work in the favor of the business with less customers.

I think the important thing to remember is that it’s very important to encourage your satisfied customer to share their experiences with your company online. You can easily do this by adding a simple widget like Addthis.com.

I wanted to do a quick product review for a product I started using today.  It’s called Litmus.  You got to see it to believe it!  It rocks!