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BOALT Blog

Industry musings on what is or isn't relative to BOALT.

Archive for April, 2009

LinkedIn DirectAds

LinkedIn DirectAds

linkedin-logoI’m really liking the new LinkedIn DirectAds Beta program.  The cost-per-click is reasonable compared to Google Adwords and the targeting is great.  I launched a campaign yesterday and already received a couple leads within a matter of minutes.  I’m still trying to figure out if there is any specific keyword targeting and have yet to test some different ad variations.  I’ll report back next week after I’ve been able to see the analytics in further detail.