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    Apr 15

    LinkedIn DirectAds

    By Adam Boalt  |   April 15th, 2009

    linkedin-logoI’m really liking the new LinkedIn DirectAds Beta program.  The cost-per-click is reasonable compared to Google Adwords and the targeting is great.  I launched a campaign yesterday and already received a couple leads within a matter of minutes.  I’m still trying to figure out if there is any specific keyword targeting and have yet to test some different ad variations.  I’ll report back next week after I’ve been able to see the analytics in further detail.

    This entry was posted on Wednesday, April 15th, 2009 at 10:00 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    5 Responses to “LinkedIn DirectAds”

    Shelly

    Interesting post, keep the good stuff coming, good content appreciated!

    June 10th, 2009 at 5:45 am
    Maurice Brandman

    I agree that LinkedIn DirectAds is a good and useful service. I have however yet to formulate a good strategy to make best use of this service.

    Will it be most efficient:
    A. to set fixed parameters and leave them unaltered for the term of my campaign; or

    B. introduce higher rates paid for clicks for short period and then readjust to a long term rate? Will this generate more impressions and clicks than strategy A?

    C. is there a C strategy?

    Maurice

    July 6th, 2009 at 3:35 am
    Adam Boalt

    I prefer to go with option A, you may get less impressions, but the right type of impressions.

    July 6th, 2009 at 4:49 am
    michael spiellman

    I’d be interested in hearing more about how your Linkedin Ads are working for you and if you have refined your targeting any. We just started running Linkedin ads this month. A good number of impressions, but a modest number of clicks.

    July 31st, 2009 at 8:39 am
    Adam Boalt

    We haven’t seen too much quantity but the clicks that we have received have converted well. In addition, the lead quality has been excellent. Thanks, Adam

    July 31st, 2009 at 8:44 am

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