» 10 Reasons Why Car Dealers Need to Get in the Social Media Game

The “Cash for Clunkers” scheme may have jump-started car sales, but with the state of the economy, it’s safe to say that the program offered a temporary fix. Dealers are making sales few and far between. So now more than ever, it’s important to connect with consumers. Because after all, what’s to stop a patron from going down the street and buying somewhere else?

BOALT will soon be releasing a product to make the process of building these relationships easier and more efficient. We haven’t given away much information on our product for car dealers, but I’ll give you a hint– start thinking more about your social media strategy. I can also tell you that we are launching the product on November 1 at the 7th Annual Digital Dealer Conference in Nashville, TN.

Ten reasons why your company should be utilizing social media

1. Social Networking Sites have overtaken porn as the Internet’s #1 activity.

2. Twitter has seen an increase of almost 1500% over the last year.

3. Two out of three people on the PLANET visit social networks.

4. Time spent on social networks is growing at three times the overall internet rate.

5. 100 Million YouTube videos are watched every day and every minute 20 hours of video is uploaded to YouTube.

6. More than 5 billion minutes are spent on Facebook each day and more than 1.5 million pieces of content are shared on Facebook daily.

7. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.

8. If YouTube were a country, it would be the third most-populated place in the world.

9. 3.8 billion tweets and counting.

10. 68% of Internet users have used social networks, while only 65.1% have used email.

These are the social media realities. If you don’t have a social media strategy in mind, then you’re already behind.