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	<title>Comments on: Are You Leaving Marketing to Chance?</title>
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		<title>By: Frank Tuttle</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1490</link>
		<dc:creator>Frank Tuttle</dc:creator>
		<pubDate>Sat, 14 Nov 2009 07:31:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1490</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Are You Leaving Marketing to Chance? &#124; BOALT Blog: How to Use Twitter for Customer Service caption id attachmen.. http://bit.ly/4Aynrd&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Are You Leaving Marketing to Chance? | BOALT Blog: How to Use Twitter for Customer Service caption id attachmen.. <a href="http://bit.ly/4Aynrd" rel="nofollow">http://bit.ly/4Aynrd</a></span></span></span></p>
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		<title>By: Martin</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1487</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Sat, 14 Nov 2009 00:05:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1487</guid>
		<description>When the time comes to sell the business, owners will be much more successful and happier with the outcome if they have systems and processes for all business critical activities. Under current conditions of uncertainty, marketing is the most business critical activity. Without proven, effective marketing systems in place prospective buyers will have little confidence in their abilities to equal or beat current performance. Without that confidence they will either pass on buying, or will only pay a price that they feel is more or less risk free to them.</description>
		<content:encoded><![CDATA[<p>When the time comes to sell the business, owners will be much more successful and happier with the outcome if they have systems and processes for all business critical activities. Under current conditions of uncertainty, marketing is the most business critical activity. Without proven, effective marketing systems in place prospective buyers will have little confidence in their abilities to equal or beat current performance. Without that confidence they will either pass on buying, or will only pay a price that they feel is more or less risk free to them.</p>
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		<title>By: Lauren Litwinka</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1486</link>
		<dc:creator>Lauren Litwinka</dc:creator>
		<pubDate>Fri, 13 Nov 2009 15:03:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1486</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @wchingya: Reading: Are you leaving Marketing to Chance? ~ http://bit.ly/ifCA1&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @wchingya: Reading: Are you leaving Marketing to Chance? ~ <a href="http://bit.ly/ifCA1" rel="nofollow">http://bit.ly/ifCA1</a></span></span></span></p>
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		<title>By: Ching Ya</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1485</link>
		<dc:creator>Ching Ya</dc:creator>
		<pubDate>Fri, 13 Nov 2009 15:01:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1485</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Reading: Are you leaving Marketing to Chance? ~ http://bit.ly/ifCA1&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Reading: Are you leaving Marketing to Chance? ~ <a href="http://bit.ly/ifCA1" rel="nofollow">http://bit.ly/ifCA1</a></span></span></span></p>
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		<title>By: Sofia Henriques</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1484</link>
		<dc:creator>Sofia Henriques</dc:creator>
		<pubDate>Fri, 13 Nov 2009 14:18:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1484</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;I think that happens when you tweet from http://bit.ly/ifCA1 - @eunicemaia&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">I think that happens when you tweet from <a href="http://bit.ly/ifCA1" rel="nofollow">http://bit.ly/ifCA1</a> &#8211; @eunicemaia</span></span></span></p>
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		<title>By: eunice maia</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1483</link>
		<dc:creator>eunice maia</dc:creator>
		<pubDate>Fri, 13 Nov 2009 14:14:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1483</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Reading: &quot;Are You Leaving Marketing to Chance? &#124; BOALT Blog&quot; (http://twitthis.com/tpppza)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Reading: &quot;Are You Leaving Marketing to Chance? | BOALT Blog&quot; (<a href="http://twitthis.com/tpppza" rel="nofollow">http://twitthis.com/tpppza</a>)</span></span></span></p>
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		<title>By: Chris Garrett</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1488</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 13 Nov 2009 13:54:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1488</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Why you need to KNOW http://bit.ly/2pqnR8  (thanks @sheamus)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Why you need to KNOW <a href="http://bit.ly/2pqnR8" rel="nofollow">http://bit.ly/2pqnR8</a>  (thanks @sheamus)</span></span></span></p>
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		<title>By: Ramkarthik</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1482</link>
		<dc:creator>Ramkarthik</dc:creator>
		<pubDate>Fri, 13 Nov 2009 13:48:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1482</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Why you need to KNOW http://bit.ly/2pqnR8 (via @chrisgarrett)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Why you need to KNOW <a href="http://bit.ly/2pqnR8" rel="nofollow">http://bit.ly/2pqnR8</a> (via @chrisgarrett)</span></span></span></p>
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		<title>By: Grant Griffiths</title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1478</link>
		<dc:creator>Grant Griffiths</dc:creator>
		<pubDate>Fri, 13 Nov 2009 11:52:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1478</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Are you leaving your marketing to chance? http://bit.ly/2pqnR8 (via @chrisgarrett)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Are you leaving your marketing to chance? <a href="http://bit.ly/2pqnR8" rel="nofollow">http://bit.ly/2pqnR8</a> (via @chrisgarrett)</span></span></span></p>
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		<title>By: GOSO </title>
		<link>http://www.boalt.com/blog/2009/11/are-you-leaving-marketing-to-chance/comment-page-1/#comment-1479</link>
		<dc:creator>GOSO </dc:creator>
		<pubDate>Fri, 13 Nov 2009 11:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.boalt.com/blog/?p=1653#comment-1479</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Are You Leaving Marketing to Chance? &#124; BOALT Blog http://bit.ly/ifCA1&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Are You Leaving Marketing to Chance? | BOALT Blog <a href="http://bit.ly/ifCA1" rel="nofollow">http://bit.ly/ifCA1</a></span></span></span></p>
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