Everyone is a movie fan. Some people like pretentious arthouse films. Other likes explosions. While some still love a good romantic comedy. And sure most of us don’t listen to the critics; we do however listen to our friends and families.
In the world of Twitter, a 140 character movie review is often enough to help movie lovers decide whether to rush out to the local cineplex or wait until the DVD release.
Twitter was given large credit for the word of mouth success of films like District 9 and Paranormal Activity. It was also given partial credit for the demise of Bruno.
Avatar is the must see film of the holidays and it is dominating Twitter and YouTube. The $300 million film has been out less than two days but it has conquered the web. Advertising age has reported that fans have posted over 42,200 fan videos on YouTube. Just search “avatar movie” and you’ll see the cache of videos. Twitter had more than 30,000 Avatar tweets on Wednesday, a day before it’s release.
The Avatar explosion isn’t a surprise. The film has been on a marketing blitz for months. Part of that blitz is provided by the fans themselves through sites like Twitter. Of the 30,000 tweets on Wednesday, I guarantee several thousand were countdowns until showtime.
Our very own Adam Boalt posted his ticket purchase and excitement for the film, although he has yet to say whether he liked it or not. These countdowns and pre-release word of mouth gave a good little push for the film as well.
Boalt Tweet
Hopefully these 140 character movie reviews with ensure quality from Hollywood from now on. Probably not though.
How much has Twitter influenced your decision on buying a product or going to a movie?
Thanks for the information, your website looks good! My brothers and I typically have dinner for Easter and have an excellent time. This definitely made me smile!
March 6th, 2010 at 4:25 am