I wrote a post several months ago about a talk Chris Brogan had given at Chapman University. In the speech Brogan spoke about how social media allows companies to be human. Social media can be your voice in the global conversation.
On that note, Twitter has announced a new feature called ‘Contributors.’ It’s currently in beta testing with a limited number of accounts.
Contributors is designed to attach a byline to business tweets. Basically they plan to put a human touch on business tweets. Twitter describes it as engaging in a more authentic conversations with businesses.
Essentially all posts from businesses will include the name of the poster at the end of the tweet, so that customers know who is tweeting them.
The new feature is likely part of a much broader goal of monetizing Twitter. There is a difference between Twitter accounts for the Average Joe and Twitter accounts for businesses. Each will need different features. Contributors is likely the first feature test likely to be added to a much larger set of features that Twitter will charge businesses to provide.
Tags: Chris Brogan, Contributors, Twitter
http://bit.ly/8xxURo – Interactive Business
December 17th, 2009 at 12:29 pm