» Client Experiences

Sage and her BOALT Frisbee

BOALT would like to take the time to introduce our newest fan, Sage. She couldn’t contain herself when she got the Frisbee from our BOALT schwag package.

Sage, the Boxer, belongs to our friend Jason Tracy of Fresh Input Web Solutions. As we are breaking into the automotive industry with our top-secret project, Jason has been a tremendous asset to our team.

Want to know more about Sage and Jason?
Follow them on Twitter: @Boxerlicious @Freshinput

Howard Johnson Hotel in Flagstaff, AZ

Remember when that used to mean something? In today’s world of business customer service seems to get lost.

I recently took a road trip from Texas to California. On the way I made a reservation at the Howard Johnson in Flagstaff. (It was inexpensive and at the half way point so don’t judge me too much. I’m not rich.) I broke down in Albuquerque, spent the night and had to cancel my room in Flagstaff.

The hotel was very friendly. They canceled the room and told me that I wouldn’t be charged. A few days later I was charged. I called the hotel and after a quiet discussion, that became very heated, I was told that it had been too busy that night and the hotel clerk didn’t cancel the room and didn’t remember that I called.

I was asked why I didn’t get a cancellation number. Many of you reading this are probably asking the same thing. The answer is I trusted the guy on the other end of the phone. Now you’re shaking your head again because that was my second mistake. Me, the customer, didn’t take down a number. It of course is my fault. It has nothing to do with a hotel clerk not doing his job.

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Embracing the green space in today’s eco-friendly world has proven to be an overwhelming success for my client and friend, Shawn Burst of Jeriko House.  Every bit of this story is like a marketing fairy tale.  Hug a tree, test the waters and find yourself in a forest of greenies lining up at your door for what could be the next, most revolutionary home to hit the housing market.

It all begins in the wake of hurricane Katrina when Shawn had just lost his family’s dream home.  Determined to build a new home and not willing to wait years, he set out on a mission to find a new high-end housing alternative overseas.  After visiting engineering firms in Germany and exotic finishing manufacturers in Bali, Shawn came home with the most incredible vision which he named Jeriko House.  He called BOALT to design and develop a new alternative home brand literally from scratch.

After investing a significant budget in developing his website, he left faith and one press release to do the rest.  It was only a matter of days before the website started to received hundreds of visitors a day from blogs such as InHabitat, TreeHugger, JetsonGreen, Luxist and Architect Magazine to name a few.  Some reviews better than others but you know what they say, all press is good press.
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Yesterday, I had the pleasure to meet with Mike Subelsky over a cup of coffee in Dupont Circle.  Mike, who goes by “Hacker & Improvisor” in his email signature, has has been involved in quite a few interesting start ups including OtherInbox.com, Subelsky.com, IgniteBaltimore.com and BigImprov.org. The purpose of our meeting was just to kickback and discuss different entrepreneur stories and strategies.  After the meeting, I felt real good about some of my contributions to the conversation and thought I should share them.

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Sexy creative is not enough to generate leads and orders through the web.  There are many different attributes that can ultimately affect your bottom line. The concept is not too hard to understand but most of our clients don’t want to spend money on multivariate or A/B testing.

Take a look at our startup, RushMyPassport.com.  We average approximately 100 orders a day and a redesign of our homepage increased our sales by almost $4k per day. Yep, that’s right, over $100k a month.

So, what’s the secret formula.  It’s not rocket science, the trick is get over yourself, it’s not about what you want. It’s about what the masses want. Once you understand this, you’ll attain more than desirable results.

Last month, Boalt launched a new website for Palmdale Oil Company.  Palmdale Oil, which is family-owned and operated, is one of South Florida’s oldest fuel distributors.

Palmdale Oil’s main objectives were to strengthen their overall brand online and achieve better natural placement within the search engines.  BOALT was able execute their objectives rapidly which allowed Palmdale Oil to see a quick return on investment.