Archive for the ‘Events’ Category
Compete and J.D. Power presented an analysis yesterday stating that the auto industry would be better served searching out new buyers on social media networks rather than search engines like Google and Yahoo.
The speech was given at the J.D. Power and Associates Automotive Internet Roundtable in Las Vegas at the Red Rock Casino Resort and Spa.
Compete and J.D. Power studied the web URL addresses that new-car buyers had visited and recommends that a social media presence like fan pages or profiles is beneficial for interacting with potential buyers. The round table also commented on social media’s ability to understand consumers. The biggest topic at the round table was social media’s future in the automotive industry as a game changing tool.
Other information gained from the study found:
• 1/3 of buyers visit auto brand or third-party sites 6 months before purchase
• 2/3 of buyers visit auto brand or third-party sites 3 months before purchase
• 19 % of buyers, who search online, claim to visit dealer sites first.
• 41% visit OEM sites first
• 40% visit third-party auto sites first
• Online buyers consider an average of 2.9 cars before making a decision
Last week I wrote about A Night with Chris Brogan at Chapman University. A video was posted of the event on Vimeo tonight. I’ve included it below. If you’re interested in adding social media to your business model, you should definitely take a look.
A Night with Chris Brogan
Chris Brogan
I just came back from A Night with Chris Brogan at Chapman University in the city of Orange, California. Chapman was the eighth venue of the day for Chris, who was touring the greater Orange County area talking about the importance of social media integration and selling a few copies of his book Trust Agents.
Chris was introduced as a Social Media Rockstar. Which he is. He has more than 100,000 followers on Twitter. He’s one of the top five bloggers in the nation and he has been at the forefront of social media for over a decade. But, in the social media world a rockstar isn’t the same as it is in the music industry. Chris was humble and soft spoken. “I’m a typist. A guy who types, that’s it,” Chris said in response to the moniker. He even found an opportunity to make a joke at the expense of Chris Garrett, a regular contributor on this blog.
Left to Right: Adam Siegel from Inkling Markets, Melody Hildebrandt from Transcapitalist, Ryan Hahn from World Bank, Robin Hanson from Consensus Point, Shyam Sankar from Palantir Technologies, Emma Antunes from NASA, Don Burke from Central Intelligence Agency (CIA) and David Resseguie from Sensorpedia
BOALT co-sponsored a D.C. event last night called “Tap the Collective” along with Palantir Technologies. The event which was hosted by Adam Siegel, founder of Inkling Markets and Melody Hildebrandt, founder of Transcapitalist, was by far the most interesting event that I have been to since I moved to D.C. a year ago.
For starters, it was a fresh new crowd. It was the first time that I was really able to understand how large enterprise organizations are adopting some of the most recent new media technologies and realized that although it may be a slippery slope, we’re making a lot of headway. The main focus of the night was how to use “collective intelligence solutions to enable decision-makers to efficiently gather actionable information without the political overhead that usually accompanies meetings, status reports, emails, and other standard communication methods.”
The thing that impressed me the most was how large organizations were using prediction markets. Ryan Hahn from World Bank discussed how they were using Inkling Markets internally to predict different organizational issues. Prediction Markets, as defined by Wikpedia, are “speculative markets created for the purpose of making predictions. Assets are created whose final cash value is tied to a particular event (e.g., will the next US president be a Republican) or parameter (e.g., total sales next quarter).”
BOALT sponsored and attended the Social Matchbox Summer Social 2009 last Thursday at the E Street Cinema. The event hosted ten early stage start-ups that were picked from a pool of 50 applicants. The audience consisted of 200 handpicked industry leaders, investors, designers and press.
According to Social Matchbox, the audience also included representatives from Ashoka, Cooley Godward Kronish LLP, The DC Office of Economic Development, Department of Defense, Grotech Ventures, Novak Biddle Venture Partners, The Obama Administration, Sunlight Foundation, Valhalla Partners, the Washington Post, ThrillList, and TechCrunch.
Each emerging company presented their plan in a four minute secession followed by four minutes of Q&A. The event also set aside time for 60-90 second presentations in an open-mic session– “Opportunities and Ideas for Startups”.
Upcoming D.C. Tech Events
BOALT has sponsored the upcoming events and thinks you should attend. Also, we’re currently looking for a LAMP developer, so give us a shout!
- Social Matchbox on August 20, 2009
More Info | Register >> - Refresh DC on August 20, 2009
More Info - TechCocktail on August 27, 2009
More Info | Register >>
- Tech Adventure on August 29, 2009
More Info | Register >> - Tap the Collective on September 2, 2009
Register >>
- Ignite Annapolis on October 1, 2009
More Info | Free Transportation | Register >> - Ignite DC on October 8, 2009
Register >> - Ignite Baltimore on October 22, 2009
More Info | Free Transportation | Register >>
- RE BarCamp DC on October 27, 2009
More Info | Register >>
- TedX (Baltimore) on November 5, 2009
More Details
Need a ride?
BOALT will be providing transportation from D.C. to the following events: Ignite Baltimore, Ignite Annapolis and TedX in a MotorCoach. Plenty of beer, wine and snacks will be provided by BOALT. There is room for 25 additional people for each event. If your interested in hitching a ride, just RSVP in the comments below – make sure to include names of each person and the event. (limited space, so we’ll contact you to confirm reservation)
If your hosting an event and would like BOALT to sponsor the event, just email us!
Also, look for us at some national upcoming events:
- Digital Dealer Conference, November 1 – 3, 2009 in Nashville, TN
- NADA, February 13-15, 2009 in Orlando, FL