Archive for the ‘Real Estate’ Category
Now, more than ever, businesses are realizing the importance of interacting with their market. Social media platforms present a perfect setting for businesses to engage their consumers in conversation and vice versa.
The consumer has changed and one-way marketing will no longer make the cut.
David Kramer, President and General Counsel at Castle Title, LLC simply put it, “If social media is not a large part of your future, then your company does not have a future.”
Marketing strategies need to reflect a new generation of more accessible customers.
Kramer welcomes change and believes in innovation.
“So many people complain about the market, but if you keep doing the same thing, you will get the same results,” Kramer said.
Ken Montville, Associate Broker and Realtor at RE/MAX Advantage Realty, has spent 10 years in real estate. He also realizes the need to evolve with the consumer.
“The internet is a constant flow of information. So, consumers do their research first, and then they contact realtors when they have more focus,” Montiville said.
Marney Kirk of Keller Williams Excellence Realty agrees that the consumer has changed but she points out that the flow of information Montville speaks of is not always valid.
“The consumer does have an opportunity to be more knowledgeable, but it has become more important to educate the consumer because of the misinformation on the web,” Kirk said.
From DC Mud
Recent articles on the real estate market have included a small glimmer of hope, amidst all of the decline, that the U.S. housing market could be looking up. The Wall Street Journal also reported that home prices in major U.S. cities have experienced the first monthly gain in three years.
DC seems to be taking advantage of the small, but significant opportunity.
The Hanover Company, a national developer of luxury apartment residences, introduced its newest addition to Washington DC last week. A high-rise and high-end apartment building, Ashton, is located at the Judiciary Square corner of Penn Quarter.
Ashton is described by The Hanover Company’s web site as, “easily the most anticipated newly developed luxury leasable residence to appear in the District’s unique northwest neighborhoods in years.”