Archive for the ‘SEM’ Category
Google’s Double Ad Serving Policy
HELP US!
Since the start of my career, I have had a never ending feud with Google about their double ad serving policy. For starters, Google’s customer service team is setup in such a way that they help first time search rookies the same way they help Google certified companies. There should be some benefit to being a Google Adwords certified company other than just being able to showoff their logo. I personally believe that these folks should be escalated up the ladder a bit; why else did we spend the time to take your certification. It’s annoying that every time, I ask a question, I start at the bottom with the same canned answers. Not to mention, that we spend in excess of a million dollars a year with Google. (more…)