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BOALT Blog

Industry musings on what is or isn't relative to BOALT.

Archive for the ‘UI Design’ Category

DCHistoricTours.com – what does the future hold?

DCHistoricTours.com – what does the future hold?

After several weeks of hard planning, I’m sure that Peter Corbett of IStrategyLabs is glad to know that the Apps for Democracy was a huge success.  I’m glad that BOALT took home the agency 1st prize and was able to build an application that was going to help the community so much. So what’s next for DCHistoricTours.com?

After speaking with D.C.’s Chief Technology Officer, Vivek Kundra, last night, he told me that one of the reasons we were chosen was because they wanted to use our application on main D.C. inauguration website.  This would provide the many anticipated visitors this January a helpful resource to learn more about our nation’s capitol.  I thought that was pretty exciting so naturally I stayed up last night wondering what I could do to improve the app. (more…)

Apps for Democracy Sneak Preview

Apps for Democracy Sneak Preview

For the past couple of weeks since we decided to submit an application to the Apps for Democracy Innovation Contest we’ve been hard at work. After many sleepless nights, triple caramel macchiatos (or was that a quad) and more QA testing, our app is almost here.  I’ve been getting several emails from industry colleagues asking me how things are coming along and I decided to post a screenshot this glorious morning. The tempature is supposed to reach 70 today in D.C. and it’s the middle of November.  Wow, who would have known, I would moved up here a long time ago.  You’ll all be able to play with the app early next week, until then – sayonara.

Great Design is a Bottom Line Business

Great Design is a Bottom Line Business

Sexy creative is not enough to generate leads and orders through the web.  There are many different attributes that can ultimately affect your bottom line. The concept is not too hard to understand but most of our clients don’t want to spend money on multivariate or A/B testing.

Take a look at our startup, RushMyPassport.com.  We average approximately 100 orders a day and a redesign of our homepage increased our sales by almost $4k per day. Yep, that’s right, over $100k a month.

rush_screens.png So, what’s the secret formula.  It’s not rocket science, the trick is get over yourself, it’s not about what you want. It’s about what the masses want. Once you understand this, you’ll attain more than desirable results.