» GOSO

GOSO has been taking off lately for BOALT. Last week’s release of GOSO’s Facebook application got a lot of great feedback. A lot of the feedback was in the form of news interviews. One of those interviews is going down as I type this.

Adam and Motor Week

BOALT and GOSO founder Adam Boalt is being interviewed for the TV program Motor Week. In February the segment will be broadcast on the Speed Channel and PBS stations across the country. The program will focus on the future of social media in the automotive industry. Included in the segment will be an interview with Brian Hydock of Ken Dixon Automotive, one of the many dealerships participating in GOSO’s beta testing.

So watch out for our segment on February 12th. It will be airing on both the Speed channel and 200 PBS channels around the country.

Some exciting news is coming out of the GOSO office today. Everyone is pumped about the release of GOSO’s Dealer Inventory Facebook App. Essentially the app allows automotive dealers to showcase their inventory directory onto their Facebook page.

BMW of Minnetonka became the first dealership in the world to deploy GOSO’s new application, which was just added to their suite of web and social media products for auto dealers.

The Facebook App is only a small part of the suite of tools. But this is a big step for dealers looking to create a strong Facebook presence. Social media is not new to the automotive brands themselves.

Ford has had great success with both their Fiesta Movement and Fusion 41 social media campaigns but their hasn’t been a lot of big news for individual car dealers. The GOSO announcement today is a big step in including the dealer’s in the social media movement.

GOSO is a web and social media marketing suite for auto dealerships and the brainchild of the BOALT team. GOSO.com went live in November at the Digital Dealer Conference and we’ve been making splashes in automotive circles ever since.

Well GOSO made another splash today when it was announced that GOSO was awarded the Best in Class in the Automobile category by the Interactive Media Awards. The Best of Class Award is the highest honor awarded by in IMAs.

This is how the IMAs describes the award:

Best in Show represents the very best in planning, execution and overall professionalism. In order to win this award level, your site had to successfully pass through our comprehensive judging process, achieving very high marks in each of our judging criteria – an achievement only a fraction of sites in the IMA competition earn each year.

For those of you that haven’t seen GOSO.com, jump over and see what an award winning site looks like. Congratulations to the GOSO team for all of their hard work.