Posts Tagged ‘LinkedIn’
It’s pretty easy to see the updates on the LinkedIn’s new iPhone app. You might even get confused at first and think you’ve opened your Facebook app. The two have a very similar layout.
I don’t want to hold it against LinkedIn for designing a new app like Facebook’s current app. The Facebook app is popular and very efficient. So why not design one that is similar to it? It makes it easier for users to understand the update which is a far cry from the bar navigation at the bottom.
Out With the Old
One of my favorite new features is In Person. The feature uses your Bluetooth connection to exchange contact information with another LinkedIn user. Sadly this feature is also taken from another iPhone app: Bump. Another nice change is making profiles a separate category. From there you can add profiles to your favorites for easy reference later.
In With the New
Pay-per-click is the most effective way to direct traffic to a particular website. BOALT has created many successful pay-per-click campaigns for our clients and from our many years working in pay-per-click we’ve learned a few things about creating a successful campaign. I’m going to share the five most important:
- Keyword Analysis: Make a comprehensive list of keywords and phrases that best represent your product or service. This list will grow and change daily. Constantly monitor the success and failure of a particular keyword. Ad words to describe your product or service but know the keywords your customer will use to find what you’re offering.
- Curb the Creativity: A lot of people might disagree but given the space restrictions for pay-per-click ads it is best to tailor your copywriting to more specifics and less abstract creative copy. Tell your customer what you are selling and for how much. Don’t try to wow them with creativity.
- Place Ads Everywhere: Google provides the most successful platform for pay-per-click advertising with Google AdWords but don’t forget about Bing and Yahoo and especially LinkedIn. All target a specific taste and market. You would be doing a disservice to yourself if you focused only on one platform.
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